Welcome to the Out Of Family - let’s get started
If you just recently joined the Out Of family, you are surely interested in getting the brand off to a good start in your store. We have gathered the most relevant information you need, so you can guide and amaze your clients with the Out Of Sport Performance products.
/ Let your customers know
you are carrying Out Of!
On the Out Of brand page you will find access to the digital materials you need to update your website. Find the Marketing Material link at the bottom of the brand page. You will need a password to get access. You can get the password from all the employees at Alivestyle and from our support at support@alivestyle.dk or +45 7022 5600.
/ Need ready to publish
advertising material?
In the Marketing Material you can also find ready to publish adverts, for your local paper, magazines or digital platforms. Access through Marketing Material link on Out Of brand page and with password as described above.
/ How to Re-order?
When you are sold out of your top styles, make sure to re-order them, using your personal login to the Out Of portal. Find it here : www.out-of.com/me
If you haven’t received the welcome mail with your password, ask the Alivestyle support at support@alivestyle.dk and we will send the link within minutes.
/ Banners and in-store material
Standard Countercards can be sent upon request, and banners can be custom made for your specific in-store needs. Scour through the campaign at our Out Of brand page and let us know which image(s) you prefer and the dimensions required. We will arrange to have them printed, ready for you to use. Contact your responsible sales rep to get started.
Storytelling & knowhow
About Out Of
Out Of, already Benefit Corporation, is an Italian-based startup funded by two brothers: a physicist and a product designer. The mission is to create products that through innovation allow outdoor sports enthusiasts to achieve their best results, always pursuing the principles of environmental and social sustainability.
In 2020 they launched Electra, the first ski goggles equipped with an electronic lens that is able to adapt its tint according to the ambient light in a completely automatic way and without using any battery.
All sunglasses in the Out Of Sport performance collection, are 100% made in Italy.
/ BOT
The first Sport sunglasses with IRID technology, patent pending. An electronic, photochromic, instantaneous lens without batteries. Able to adjust its tint according to the ambient light in 0,09 of a second. It works like a photochromic lens, but it’s instantaneous.
What does it mean? Let’s say you’re biking down the road and it’s a sunny day. All of a sudden you enter into a tunnel and for a couple of moments you see nothing. Sounds familiar? For those seconds you have no idea what’s in front of you. There could be a hole in the pavement, a rock, a whatever obstacle, and you’re pedaling towards it at full speed. You will not only experience a more comfortable ride, but also a much safer one!
Plus, it doesn’t have just two or three tints, but it covers the whole range that goes from 18% to 68% of transmission. The Bot can be fitted with a clip-in for prescription lenses.
IRID has won the Gold Winner award by ISPO in 2021, has been Nominèè at the Silmo D’Or and was finalist at the Amazon Innovation Awards.
The Bot sunglasses are 100% waterproof, so it doesn’t matter if you get caught up in a summer storm!
/ PIUMA
The Piuma are the lightest sunglasses in the world in their category. With 16.8 grams of weight. You won’t even feel like you are wearing them, even after long hours and hundreds of kilometers. To achieve this level of lightness, Out Of has used carbon fiber infused Grilamid and each component has a different carbon fiber percentage. In this way they could re-think shapes and thickness of the temples and the frame, achieving a pair of sunglasses that you’ll forget you are wearing.
The Piuma comes with the signature “The One” photochromic polarized lenses, or in a clear version with only photochromic abilities. “The One” lenses are able to adjust their tint according to the amount of UV rays, and with the polarization you also eliminates annoying glares from the ground, from cars or from the water.
The Piuma Can be enjoyed for most outdoor sports, so if you’re looking for pure performance, you shouldn’t look any further.
/ RAMS
Sleek and simple, Out Of has designed the Rams to have all you need for any endurance adventure. Extremely light with their 21.6 grams of weight - they would have been the lightest in the world if Out Of hadn’t made an even lighter pair.
Thanks to their Zeiss lenses the Rams offer an amazing optical clarity, with the exclusive Ri-Pel hydrophobic and oleophobic treatment. This treatment helps lenses remain cleaner as dirt water slip off the surface of the lens, and makes them extremely easy to clean.
The Rams can be fitted with a clip-in for prescription lenses.
/ SWORDFISH
A sporty soul hiding behind regular frames. Specifically designed for any moderate sport activity, the Swordfish’ arms are designed to grip behind your ears and never let go.
Extremely durable thanks to their Grilamid frame, they come with “The One” photochromic polarized lenses. These lenses adjust their tint according to the amount of UV rays providing the best light filter at any time. Thanks to the polarized filter they also eliminate all the annoying glare from the ground or from the water.
/ ELECTRA – SKI GOGGLES
In 2020, Out Of launched Electra, the first ski goggles equipped with the electronic IRID lens that is able to adapt its tint according to the ambient light in less than a second. No batteries, no charging – pure sport.
The Electra comes in different lens color variations and will be on stock again in the fall of 2022 – ready for the 22/23 season.